AI panic vs reality: big firms run, SMEs count the bill


A small shop counter with a till showing a rising total. On the right, a line of robot heads moves on a conveyor. A thick border surrounds the image.

Lede

Everyone shouts apocalypse; the data whispers rollout takes years and money.

What does not make sense

  • Selling panic to workers while pitching AI to investors as free growth.
  • Calling it a job wipeout today when most firms are still in trials.
  • Pretending SMEs can afford big tech toys on enterprise pricing.
  • Boasting about robots, omitting the integration bill and downtime.
  • Using fear as a slide, not a plan for skills and wages.

Sense check / The numbers

  1. UK adoption is rising, not rampant. 23% of businesses used some AI in late Sep 2025, up from 9% in Sep 2023. Trend is steady, not instant. [ONS]
  2. Size matters. In the EU 2024 data, 41% of large firms used AI, but only about 11% of small and 21% of medium firms did. Diffusion gap is real. [Eurostat]
  3. Jobs are exposed, not doomed. IMF says about 60% of jobs in advanced economies are impacted by AI. Roughly half may benefit, half may face pressure. Nuance, not sirens. [IMF]
  4. Robots are climbing, but slowly across the base. Factory robot density doubled in 7 years to 162 per 10k workers in 2023, and 177 in 2024. Growth takes years and capital. [IFR 2024; IFR 2025]
  5. Costs and skills block SMEs. UK’s SME Digital Adoption Taskforce flags finance as the major obstacle. OECD finds training costs 43% and hardware 37% top the pain list. [UK SME Taskforce; OECD D4SME]
  6. Net jobs outlook is mixed. By 2027 employers expect 69m roles created and 83m eliminated, a net minus 14m. Change, not extinction. [WEF 2023]

The sketch

Scene 1: Boardroom projector. Slide reads: AI NOW. Footnote in 6pt: pilot in Q4.
Scene 2: High street shop. Owner checks a quote for an AI add-on. The total blinks, then adds “plus integration”.
Scene 3: Press podium. Spokesperson: Jobs will transform. Worker holds a payslip: line item reads “Training: TBD”.

What to watch, not the show

  • Procurement math: licences, integration, downtime, support, and the retrain bill.
  • Diffusion curves: large first, supply chain next, SMEs last.
  • Sector split: office tasks get hit early; hands-on roles wait for robotics ROI.
  • Skills policy: paid time to learn or just a slogan.
  • Wage effects: productivity gains need bargaining, not vibes.

The Hermit take

Fear sells. Value ships slower.
Count rollouts, not headlines.

Keep or toss

Keep evidence.
Toss hype.


Sources

ONS – Business insights, AI use 2 Oct 2025:
https://www.ons.gov.uk/businessindustryandtrade/business/businessservices/bulletins/businessinsightsandimpactontheukeconomy/2october2025

Eurostat – Use of AI in enterprises, 2024 shares by size (PDF):
https://ec.europa.eu/eurostat/statistics-explained/SEPDF/cache/106920.pdf

IMF – AI will transform the global economy, 14 Jan 2024:
https://www.imf.org/en/Blogs/Articles/2024/01/14/ai-will-transform-the-global-economy-lets-make-sure-it-benefits-humanity

IFR – Robot density doubled in seven years, 20 Nov 2024:
https://ifr.org/ifr-press-releases/news/global-robot-density-in-factories-doubled-in-seven-years

IFR – World Robotics 2025 Executive Summary (PDF):
https://ifr.org/img/worldrobotics/Executive_Summary_WR_2025_Industrial_Robots.pdf

UK Government – SME Digital Adoption Taskforce final report, 31 Jul 2025:
https://www.gov.uk/government/publications/sme-digital-adoption-taskforce-final-report/sme-digital-adoption-taskforce-final-report

OECD – D4SME survey policy highlights (PDF), 2024:
https://www.oecd.org/content/dam/oecd/en/networks/oecd-digital-for-smes-global-initiative/FINAL-D4SME-2024-Survey-Policy-Highlights.pdf

WEF – Future of Jobs 2023 digest, 30 Apr 2023:
https://www.weforum.org/publications/the-future-of-jobs-report-2023/digest/


Satire and commentary. Opinion pieces for discussion. Sources at the end. Not legal, medical, financial, or professional advice.


Satire and commentary. My views. For information only. Not advice.


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